INTRAPRENEUR MODEL PROPOSAL FOR THEINNOVATION OF SUSTAINABLE ORGANIZATIONS *

INTRAPRENEUR MODEL PROPOSAL FOR THEINNOVATION OF SUSTAINABLE ORGANIZATIONS

Manuel Alfonso Garzón Castrillon

ABSTRACT This presentation develops an offer of theoretical intrapreneur model for the innovation in organizations that last with results of three investigations. It contemplates two experimental studies in Mexico and Colombia respectively, in big organizations, and an exploratory study with executives of Pymes in Bogota DC. This model’s proposal tries to predict the effect of the independent variables, organizational and individual characteristics, and creation of the organizational context on the dependent variable ‘innovation’. It is an advance of the book named “Intrapreneur model proposal for the Innovation”, which nowadays is in the checking process by International Couplesfor its publication.

KEY WORDS:

Intrapreneur, high intrapreneur, Resources andcapacities theory, innovation, sustainability.

INTRODUCTION

This presentation makes a part of the investigation work that the author develops inside the line of investigation in management of the knowledge, in the project intrapreneurship in the Administration Faculty of the University of El Rosario. The socioeconomic world situation of the beginning of the XXIst century takes the change as a basic characteristic, any organization or social entity must face the intricate challenges that it supposes operating immersed on a global market and in an epoch of uncertainty. These challenges are complex and enormous; they are great the offers to over comethem, and they all present a characteristic with which they coincide: that the innovation is the promoter of the intensive changes. The complex challenges which the organizations face, are approached by the intrapreneurs with an active response that demands the precocious perception of the weak signs in the market they are unrolled. Understanding there-fore that a weak sign is an information in the surroundings, which has the potential of affecting itself, but on that scarcely we have information, which implies to prompt in the intrapreneur in-novation, driver of intensive changes that allow to move, to get away from the strategic accumulation and to achieve sustainable growth (Bajar el articulo)